Customize a keepsake your customers will keep coming back for.
Join over 120+ stores in 3 countries who are providing an elevated, local experience for their customers. Our Postcard collection is a sustainable, small batch, custom product experience for your store.
20,000 Sweatshirts repurposed to date.
The same reason we wanted to build you a product with meaning, intrigue and quality, is the same reason you likely don't have a destination keepsake in your store. Good stores almost never carry destination items anymore, because they don't reflect the level of quality, values, and attention you bring to your brand selection.
Inspired by perfectly worn sweatshirts from a childhood in coastal New England, our goal was to re-create that feeling of owning something that didn't feel like a souvenir. It had to feel like a keepsake. So we started re-purposing sweatshirts that are soft and broken in by years of love and care.
And, customers loved it. In 2025 alone, over 120 new stores around the US and the rest of the world started carrying our goods, with a re-order rate that our sales team says, "They've never seen before".
Your store is special, and your neighborhood is specific. We want to help you carry an item that you're proud of, that locals and visitors find easy to take home.
How it works
1. You select the product you'd like to customize. Our best seller is the Upcycled Postcard Sweatshirt. You choose your location name, colors, sizes, and quantities.
2. We source your goods, which go through an industrial cleaning and overdye process for consistency, repair and screenprint your items.
3. We do final quality checks on your order, and ship them direct to your store.
25+ units ($2800-3200) sold per month by our retail partners.
Typically on just a single SKU.
